Okay, so I found out about this brand through checking out a blog that I am slyly becoming a fan of... ssshhh Individualism.co.uk - they did a piece on Under-rated Sneakers and i came across this brand GRAM DESIGN. I did my own little research and checked out their website, below is a quote from the Gram Design Website which just makes me under-stand and basically SNM {Say No More} about the brand.
Gram Design
'Founded in Stockholm, april 2005 by Alexis Holm and Anna Stenvi. The companys primary goal is to design and produce a range of unique shoes, that reflect the present, yet rely on the past.
Materials are always at the core of every collection together with a strong Scandinavian design aesthetic, creating a uniquely wearable product. All items are created with minute attention to details and hands-on presence in all stages of development.
“There is something familiar about our shoes, yet they do not look like anything previous. The idea was that they should feel as though they have always existed, just as new in their look as they are classic in their style”
- Alexis Holm, co-founder gram.'
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| I thought it is really cool how they put the Grams on the sole of the shoe, I wonder if that is the actual gram weight of the shoe...?? hmmm |
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